One of the most powerful, yet underutilized, tools at the disposal of Facebook marketers are Messenger chatbots.
Chatbots allow marketers to automate interactions with potential prospects through Facebook Messenger. It is a highly effective way of building and engaging your audience. Often marketers will see engagement rates 3, 5 or even 10 times greater than with email and other communication channels.
Since late 2017, advanced Amazon sellers have started to use chatbots to run product launches, promotions and to distribute coupons; with great results.
However, the main challenge has been the complexity in setting up a chatbot campaign. The common method sellers have been using is running promotions natively on Facebook without a landing page and daisy chaining a number of applications together such as ManyChat, Zapier, Google sheets to distribute coupons.
Not only is this tedious and time consuming to setup, the funnel it is also prone to breaking as there are so many moving pieces.
AMZPromoter’s Chatbot Solution
To address this issue of complexity we have come up with what we believe is the highest converting and easiest to setup solution on the market.
Introducing the Facebook Messenger Chatbot Campaign type on AMZPromoter.
Our solution still allows you to create highly converting, mobile optimized landing pages but we replace the email opt-in button with a Send To Messenger button so the funnel can be completed on Facebook Messenger using a chatbot.
Watch the video below to see how the flow works on mobile.
The Benefits Of Using A Chatbot Campaign (Versus A Standard Landing Page Campaign)
The main benefit of using a Facebook Chatbot campaign versus a standard landing page campaign is reduced friction.
For a standard email opt-in campaign the user has to type in their name and email. Although this seems like a relatively benign task, many of your potential customers are lazy and if they don’t strongly desire your product they might decide against putting in the effort of typing and go back to Facebook to continue their browsing.
You have to think about what your prospects mindset it like when they see your ad. Generally people browse Facebook to ‘switch off’ (or because they are addicted!). They aren’t in the mood for exerting any effort and are happy mindlessly browsing. Typing their name and email and worrying about whether or not they trust you to not SPAM their email takes them out of that ‘switched off’ mindset and will cause a number of your potential prospects to not convert.
With a Facebook Chatbot campaign however the user does not need to type anything. All they needs to do is click a single button.
Standard coupon landing page funnels still have a place in your Amazon marketing arsenal. However, if you are running Facebook ads (particularly on mobile) you will likely get a higher conversion rate if you use a chatbot campaign. But the only way to find out is to test it yourself!
How To Set Up Your Chatbot Landing Page in AMZPromoter
Setting up your Chatbot campaign in AMZPromoter is quite straight forward.
The first thing to do is to select ‘Chatbot Campaign’ in the ‘Basic Setup’ tab.
From there just go through the campaign setup wizard per normal until you get to the last tab (Facebook Chatbot).
In the ‘Facebook Chatbot’ there are two flow options.
- m.me Messenger Flow
- Send To Messenger Flow
The m.me Messenger Flow is the simpler of the two. All you need to link AMZPromoter and your Chatbot is your ‘Page ID’, which you can get from Facebook, and the ‘Data Ref’ which can be found in your Chatbot.
You can read more about the technical details about setting up by clicking here to read our help guide.
What Chatbot should you use?
Although technically any Chatbot will work with AMZPromoter we recommend SellerChatBot as it is specifically designed for Amazon sellers.
The main advantage of using SellerChatBot is that it allows you to distribute one-time coupon codes without using any other application. You can simply upload your coupon codes onto the platform and it will automatically distribute the unique codes to your prospects when they interact with the bot. This will save you a huge amount of time and also reduce the risk of your funnel breaking.
You can sign up to SellerChatBot using this link.
If you are running promotions on Facebook ads you should definitely conduct a test with a Chatbot campaign and see if you get a higher conversion rate. We are confident you will be satisfied with the results!