Due to increased competition it is becoming more and more difficult to rank your products on Amazon, particularly in competitive categories such as supplements.
Sellers should first try to nail the fundamentals such as having a desirable product with strong demand, detailed keyword strategy, attractive photos and solid reviews before looking at this list of hacks. This list is not meant to replace your foundational Amazon selling tactics.
However, these hacks might help you get that edge above your competition; particularly in competitive niches.
WARNING! Some of these hacks could be considered ‘grey hat’. This means that they are on the border of not being allowed and it could potentially put your Amazon account at risk of being suspended. I have deliberately left out all tactics that are considered straight up ‘black hat’.
These ‘hacks’ are purely for educational purposes and we take no responsibility if you use one of these techniques and your Amazon account becomes compromised.
Without further ado, lets get started on the hacks.
Hack #1 – Give away your product at full price
If you giveaway your product at full price Amazon’s A9 ranking system will rank you higher because it thinks your product will make Amazon more money. After a giveaway lower your price to breakeven to continue to beat competition.
Hack #2 – Build backlinks to your product pages
You can fast track your Amazon Page Rank by building backlinks to your Amazon product page. This will help you rank your product in Google and which will then impact your Amazon ranking. Because Amazon.com has such high Domain Authority it is highly unlikely for them to be hit with a Google penalty. This means you can throw low quality links at your product page and still rank quite nicely.
They might however penalize your product URL. If this happens then you can just edit your listing a few times which will refresh your URL and start the process again!
Hack #3 – Exact title search
Since SuperURL’s are no longer effective, if you want to give a link to a prospect you should give them an Amazon search link where only your product is displayed. It is important to have a brand name so you’re the only one that shows up. Also ensure that your listing title contains the main keywords you want to rank for. Copy the search link and paste it into a URL shortener (such as bit.ly). Then use this link to promote your products with AMZPromoter.
Every time someone clicks on it and clicks your listing a new QID will generate. Amazon’s A9 algorithm will then think you searched those keywords to find the product and rank your product higher.
Hack #4 – Lose money during initial launch
When you first launch a product your goal should be to make Amazon believe they will make lots of money from you. You should giveaway enough units to match your top 5 competitors for the 1st week of launch. This is because Amazon doesn’t know where to place you in the search results because you’re new. Therefore, if you’re matching your 1st page competitor’s sales it will also rank you on that page (hopefully). At the same time you should be spending lots of money on Amazon PPC, using Facebook ads with AMZPromoter and mailing your email list (if available) to drive traffic to your listing.
Hack #5 – Use competitor’s main image in AMS
Copy the main image of your top competitor’s listing and advertise Product Display Ads on the listing for cheaper cost through AMS. People will think its the same product and click on it because its a cheaper price. You will gain free traffic and show up on the Customer Also Bought section of their listing as well. (This only works if you sell the exact same product, please don’t steal copyrighted images).
Hack #6 – Keep FBM available inventory quantity low
For FBM products keep your inventory levels below 20 as Amazon will display a scarcity indicator on your product page. This is a proven psychological technique that will greatly increase the conversion rate of your listing.
Hack #7 – Build up your brand awareness on Facebook/Instagram
Use ManyChat Auto Facebook Bot and run Facebook Page Post Engagement ads. Build a brand website and Facebook Page around your Brand. Run a Facebook Page Like Campaign and target people in your niche. You can acquire these customers for very low cost. Start by offering tips and trick about your niche or related information. Post pictures and articles about your niche. Then once you have a following built up start advertising your products to them. Offer discounts, build opt-in lists, run contests to increase participation, do holiday giveaways if you like AND share this page your entered to WIN. This feeds into the Facebook advertising strategy discussed in another hack.
Hack #8 – List your products in less competitive categories
Listing your product in low competition categories can enable you to rank quicker and also achieve Best Seller Badges which will greatly improve your click through rate. Be careful though, this can be a double edged sword as only products in certain categories bidding on particular keywords can will get impressions in Amazon PPC.
Hack #9 – Contact YouTuber’s and bloggers for unboxing videos
Contact influencers on YouTube and bloggers to create unboxing videos. They will then leave their Amazon affiliate link in their video so if someone purchases through that link they will get a commission. It is a win-win for everyone.
Hack #10 – Put a video on your product listing page
Use gen.video for video propagation to your listing page to greatly increase conversion rate.
Hack #11 – Spy on your competitor’s backend keywords
Use a tool such as AMZDataStudio.com to spy on your competitors backend keywords. Another option is also the Sonar Chrome tool.
Hack #12 – Use alternatives to Alibaba for sourcing
These boards often have much higher quality control and higher requirements for vendors to be listed.
Also some suppliers won’t list on Alibaba as they are afraid of getting their products ripped off by other vendors (I have heard this directly from suppliers).
Ok that’s all for now. I will continue to add more hacks as they come.
If you have any hacks that you would like to share please comment below and I will add it to the post (with your credit of course!).
**Credit to members of the Amazon Ninja’s Facebook Group who provided many of these hacks.